Qualified Member of the Guild of Professional Photographers

People buy from people they trust

Is an often quoted phrase in modern marketing.  How true it is is open to debate, however what is not debatably is that fact that a strong Personal Brand can engender that trust, helping you achieve business objectives, regardless of whether those are linked to sales, greater exposure or personal ambitions.

That Facebook profile using the blurred selfie you took by the pool in Ibiza with the cocktail cropped out probably isn’t quite hitting the mark!

One of the key components of creating a personal brand is imaging and that’s where I come in.

So if your interested in business images, portfolio pictures or a unique personal portrait scroll down to find out more.

Business Portraits

As an Entrepreneur, an Owner of a Small business,  an Actor or a Performer, you are your brand.  Whether you like it or not!  You need to inspire trust in your customers by helping them see the real and relatable person behind the brand.  To do this you need to sell yourself authentically, professionally and consistently.

Those of you that want to promote the personality behind your business: New business start-ups, Entrepreneurs, Actors,  Personal Trainers, Models, Beauticians, Therapists, Musicians, Performers, etc. the list goes on.  Where the success of your business is inextricably linked to the individual, the couple or small team that forms the backbone of your business.  

You want to project your business, to compete with the larger organisations or to stand out as something truly unique amongst the others.  But money is tight and every penny has to be justified.

I hear you.  Who better to understand the pressures of working for yourself and starting out in a competitive market than someone who did the same thing, me!

I firmly believe that photos aren’t a luxury for a business, they are an investment. The right images will bring the right results, increasing sales and adding direct value to the bottom line.   My obsessive attention to detail and desire to always surpass expectations means that I feel I am well placed to be the one to provide you with those right images. 

Why have I chosen this niche market?  Simple really, it allows me to specialise and focus my efforts on providing something special, something that specifically meets your needs.

The Process

Entrepreneur,  Actor or Private customer , the process is the same.  A simple 3 step process that ensures you have nothing to worry about.

The Consultation

Getting to know each other and creating a plan is crucial for making sure that we are a ‘good fit’ and getting the most out of our time together.  

So the first step is a no-commitment consultation where we can sit down over a coffee, tea, or other beverages if you choice, chat, have a few laughs and discuss to what you need.  I prefer these to be face-to-face.  You can come to the studio, I can come to your premises or we can meet somewhere suitable in-between.  However, if that’s not possible, we can always talk on the phone or skype/facetime.  I get to understand your needs and wants, I explain the process and options, we have some laughs and then go from there. 

We will go through a comprehensive question set covering your image needs. We will discuss both online and printed media, blogging, advertising and news articles. Your website and Social media profiles and, possibly, a few image uses you hadn’t considered. We will talk through your purpose, your passions and your plans, so that the images capture you now and meet your needs for the future.Some things that are discussed are: styling, wardrobe, use of images, location, your customers or clients, mood of images, and business philosophy. All of these paint a picture of you and your art or brand.  This will help to define a style and look for your brand and your shoot.

We will look for inspiration; images, either from my portfolio or from the internet are very helpful.  So, prior to the consultation, I usually ask potential clients to create a Pinterest board with images that they have seen on the internet that they like.  These can be taken from my portfolio or almost anywhere.  Celebrity images, paintings, abstract, structured or simple.  Every image pinned helps create an idea of the style you’re looking for.

As everyone’s needs are different, having a specific plan developed for you from the start makes the process easier and you will get the images you need.  

Once we settle on the style and look you prefer, we create a structure for the Photo Shoot. Planning such things as; the wardrobe, how you want to be photographed, the poses, backdrops, colours, props and other ideas. We will discuss extras, such as hair & Makeup, models, tools, equipment and props that we might need. 

At this point we take the session fee (your only financial commitment) and secure your day in the studio.

You will leave with the date (or dates) of the shoot in the diary, your questions and concerns answered, a full understanding of the process and a sense of ease and comfort as you prepare for the next step. Most importantly you should have a sense of excitement about having your images taken

The Shoot

This is where the plan, made at the consultation, comes to life. This isn’t a ‘stand there, move about and I’ll click the shutter’ shoot. It’s a working session with you, the subject, and me, the photographer, working together to create the images that capture the essence of your business and you

We start by reviewing the plan and working out the order of the day. We will already have arranged any props, models, make-up and hair that may be needed. You will change into the right outfit, I will arrange the studio and lighting and we will work together to create magic.

The images are viewed on a large screen within seconds of taking them. Once we’re happy we’ve captured the right expression, pose, action and mood, we will move on to the next set.

We will discuss and shoot specifically for the end use. Such things as space for text, post-processing effects, aspect ratios for social medial, or print, all need to be taken into account.

All images will be taken using high resolution, medium format cameras to allow for cropping and multiple uses.

We will have a giggle, drink some coffee, nibble some biscuits, put the world to rights and generally have fun whilst producing some stunning images.

We finish the session by choosing the images we want to process and add to your image bank.

Your personal image library

As a small business cash flow is everything. That’s why I’ve structured this service to allow you to separate, and spread, the cost of your imagery and the time you invest in creating it.

During the shoot we may create over 100 – 200 useable images with a number of variations in themes, poses and possible end uses.

All the images chosen during the shoot will receive the required, and agreed, level of retouching. This can range from minor cosmetic retouching (eg. softening of lines, blemishes, under eye bags, stray hair etc.) to extensive background substitutions and compositing of multiple images. Post processing will range between 15 and 60 minutes for each image depending upon the complexity.

Within 2-3 weeks, you will be provided with the password to your own personal, online Image Bank where you can view, purchase and download the full high resolution images you require. The Image Bank will remain available for a minimum of 12 months, allowing you to spread the cost. The advantages of the Image Bank are:

  • All the images are backed-up in multiple locations and will remain secure.
  • You can keep your brand ‘fresh’ by having different styles or seasonal variations with only one shoot.
  • You only pay for the images when you want them thereby smoothing your cashflow.
  • Your Image Bank can be your own online portfolio that you can share with Agents, Publicists, the media, your family and anyone else that you feel may need access.
  • Your images can be accessed at any time from any device, almost anywhere.

My latest Personal Branding brochure


Pricing

I have structured my pricing to not only reflect the time skill and effort given to each images, but also to give maximum flexibility to my clients.

The tiered pricing rewards clients that purchase more at one time, thus benefiting my cashflow.  However, as the images stay online for at least 12 months it still allows for single purchases spread over time, thereby helping your cashflow. 

Studio Setup Fee

£100 + VAT

(£120 inc. VAT)
 

This fee secures the studio for your chosen day and covers the overhead costs, administration, travel, research and setup time involved in preparing the studio, or location, for your shoot.

Where there are additional locations or multiple shoots i.e. on separate days then this fee may increase.  However this will be discussed and agreed at the consultation.

For returning customers this fee is reduced by £25 every session e.g. a client returning for a 3rd session only pays £50.

1-5 Images

£35 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 5 images will cost a total of 5 x £35 = £175 plus the studio setup fee of £100 gives a total of £275 +VAT (£330 inc. VAT)

Additional images purchased in amounts of  5 or less will be £35 + VAT each.

6 - 10 Images

£30 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 10 images will cost a total of 10 x £30 = £300 plus the studio setup fee of £100 gives a total of £400 +VAT (£480 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

11 - 15 Images

£27.75 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 15 images will cost a total of 15 x £27.75 = £416 plus the studio setup fee of £100 gives a total of £516.25 +VAT (£619.5 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

16 - 20 Images

£26.10 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 20 images will cost a total of 20 x £26.10 = £522 plus the studio setup fee of £100 gives a total of £622 +VAT (£746.4 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

21 - 30 Images

£25 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 30 images will cost a total of 30 x £25 = £750 plus the studio setup fee of £100 gives a total of £850 +VAT (£1020 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

31- 40 Images

£24.50 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 40 images will cost a total of 40 x £24.50 = £980 plus the studio setup fee of £100 gives a total of £1080 +VAT (£1296 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

41- 50 Images

£24 + VAT

Each for the high resolution, fully retouched and edited digital image file.

Example: Initial purchase of 50 images will cost a total of 50 x 24 = £1200 plus the studio setup fee of £100 gives a total of £1300 +VAT (£1560 inc. VAT)

Additional images purchased later will be priced in accordance with the relevant price band.

50+ Images

For larger quantities, special rates will apply that will be agreed at the consultation.

The reason for this is to discuss complexity, duration and delivery.  As each image can take an hour (or more) to edit, there needs to be clear understanding of the timescales involved versus the urgency of need.

The greater the flexibility, on the part of the client, the greater flexibility I can offer on pricing.

Team/Group pricing

What if you have a team or multiple band members?  No problem, the same pricing applies.

The only thing that needs to be considered is the size of the studio compared to the number of subjects.  The more people, the more time it takes and the less variations may be possible.  For ‘teams’ larger than 6 or 7 we may be restricted with how we can pose everyone, unless we work outside or locate a larger space (rental charges may apply).  Of course we may be able to shoot everyone at your premises if you have an available space.

For Bands the limit may be the size of your instruments when set up.

Having said all that, I can always shoot smaller groups and combine the images together in post production to create a complete team.

These are all things that will be discussed and agreed during the consultation.  My promise is that you will never have an unexpected cost.

Bespoke project pricing

There may be many circumstances where the above pricing structure is not the best approach.

The most obvious example is where your business not only needs to promote you, but also your products or premises.  One example could be a Boutique Cafe or Restaurant.  You want to project a trusting and welcoming image, as the owner as well as show your range of food and drinks.  In addition you may want images that show your establishment, both inside and out, as comfortable and welcoming.

Being able to combine, portraits, products and premises into a single marketing package makes sense.  I have extensive skills in all these areas, so I can offer a bespoke package price to cater for your, specific business needs.

These are all things that will be discussed and agreed during the consultation and planning meeting.  My promise is that you will never have an unexpected cost.

Galleries