Pricing product and advertising photography is incredibly difficult without discussion, because there are many different ways to shoot any subject (from quick snap-shots using just a basic camera system, through to full production staged shots using larger format camera systems, lights, models, stylists, etc, etc).
Unlike George Orwell’s animals not all images are equal or even close to being equal.
So depending on how the image is shot will, in some way or other, not only affect my costs but ultimately affect the value to you, in terms of what you want to use the images for afterwards. Which, after all, is the important part.
So to help me get it right I need to determine exactly what it is you are asking me to produce for you and how you intend to use it. Therefore, I need the following information to provide an accurate estimate:
- The subject matter, the style, the overall ‘feel’ and ‘look’ that your after.
- How many images you need.
- Venue where the images need to be produced.
- What media you intend the images to be used in.
- Period of use: (the number of months or years you need to use the images for).
- Territory of use: (Ireland, UK, Europe, USA, English language areas, Worldwide or Internet only, etc. etc.).
Because, after all, it the image you to pay us for after the dust settles.
Once I have all that information I can then determine what the fee would be, for me to produce and provide you with our images, for normal standard use. Taking the following into consideration:
- Pre production time,
- Photography time,
- Post production time,
- Travel time,
- Retouching time,
- DVD & back-up,
- Prints / Contact sheets,
- Location/Studio fee,
- Props, Wardrobe,
This then is my Base Rate Figure which becomes the foundation for the image fee.
Using the internationally recognised Association of Photographers (AoP) Licensing usage calculator I can now work out an accurate fee. This will form the basis for my quotation to you to produce the type of images you are going to need, to meet your actual usage requirements
I use the follow guide prices to assist in calculating my base rate figure:
|Photographer (on location)||One hour||£75|
|Photographer (on location)||Half day||£275|
|Photographer (on location)||Full day||£525|
|Photographer (on location)||Extra hours||£65|
|Photographer UK Travel Rate||Per hour||£25|
|Assistant (On location)||One hour||£25|
|Assistant (On location)||Half day||£90|
|Assistant (On location)||Full day||£160|
|Assistant (On location)||Extra hours||£20|
|Post-production/Processing (stand alone)||Per hour||£40|
|Mileage charge||Over 20 miles||£0.45|
|Accomodation||Premier Inn (or equivalent)||At cost|
Although this seems complicated it is the fairest way of ensuring that you get the use of images that meet your needs for the best value cost to you.
If this seems
Virtually every shoot will require different resources and time. As such it is virtually impossible to give a generic price to cover all eventualities. However, for simple product images it is slightly easier. I have put together some examples of the basic pricing structure I work to. These are guide prices as I will assess each project on an individual basis, and offer you a quote accordingly. However, this should give you some idea of what to expect.
If you’re working to a particular budget, please contact me and I will do my best to help.
I offer discounts based on volume, and also run various schemes to help start-up and small businesses – my aim is not to charge as much as possible, but rather to create long-standing relationships by proving the valuable return on investment that professional photography can bring.
Small Items (table top)
1-5 items – from £12
6-25 items – from £10
26-50 items – from £8
51-100 items – from £7
101-150 items – from £5
151+ items – from £4
Medium items (up to sofa)
1-5 items – from £24
6-25 items – from £13*
26-50 items – from £11*
51-100 items – from £POA**
101-150 items – from £POA**
151+ items – from £POA**
*Due to the limited storage space at our studio arrangements may need to be made for ‘staggered’ delivery dependent upon item size.
** Due to the limited storage space at our studio it may be necessary to hire additional premises to cater for large volume items.
Our studio is not large enough to cater for items larger than a large sofa/motorcycle
As such any items larger than this will require a bespoke quotation taking into account the need to hire a larger space.
Due to the portable nature of our equipment this can be a warehouse or other large enclosed space.
Please note that there is usually a minimum charge of 1 hour @ £75 for all services to cover studio set-up.
Depending on your product, different angles, variations or close ups of the same product can be offered at a reduced image rate.
Colour balancing and basic digital clean-up is included. For colour critical work we offer a professional colour matching service – please ask for pricing details.
Clipping paths are charged at £2 per image for basic items, up to £6 for very complex cut-outs.
Please note above prices are per item and do not include VAT which is charged at the standard rate.
No commitment product test images
I recognise that selecting any photography studio is difficult. Let alone choosing the right one! Cost is important, but value more so. Getting the right quality for your money is paramount.
Normally my standard studio minimum charge is for one hour at £75.00 + VAT. This provides enough time for setting up backgrounds, lighting and any other studio equipment needed and gives enough time for approximately 1 – 5 items of tabletop size, 1 – 3 medium items, or one very large item, shot on a white, grey or black background.
I am so sure of the quality of the work that I produce, I am prepared to waive this minimum charge and offer a reduced ‘introductory’ fee of £50 which you only pay if you are happy with the results.
This no obligation offer is for new clients only.
This means that you can make sure that you are happy with the style, quality and service I provide before making any commitment.
Managing expectations is important so here are a few guidelines to ensure that I, and my clients, are clear about the offer.
- Products will be photographed on a simple background as agreed beforehand.
- Images will be available for view via a password protected area of this website within an agreed timescale (normally a few days). These images will be watermarked and at screen resolution. This is for the purposes of proofing and approval.
- In the unlikely event that you are unhappy with the images then I would like to discuss how I have failed to meet your expectations. However if you do not wish to proceed then you will not be charged.
- I, obviously hope that you want to use the images. If this is the case, but you do not wish any further services you will be invoiced our introductory fee £50.00 + VAT, which must be paid in full before images are made available for download in high resolution without watermarks.
- If you wish to use the images and, as I would hope, you wish to extend the service to include other products the introductory rate will still apply to the initial products. Following this an ongoing rate will be agreed and you will be invoiced at that rate for all additional items.
All images supplied will include colour correction and balancing, basic retouching and clean up. The cost includes licensed usage of the images in two media (e.g. print and web) in one international zone (e.g. UK) for a period agreed prior to the session, but no less than 2 years. The required final image resolution must be agreed prior to the session. This will define the camera equipment used. If this is not defined then the highest resolution may not be available. Return postage, for your products, is charged at cost or you can arrange collection at your convenience from my studio.
Discounts for Start Ups
Why set prices and then discount them? Well, I started out with a limited budget once! So I will try our best to offer reduced rates for those starting out, or new to professional photography. In particular I look to support new brands who have unique, high quality, local products and services. If you are a new brand that fits the bill then contact me as I may be able to offer significantly reduced rates, as well as offering supporting articles and images that will be shared across my own social networks.
We know the difference professional photography can make to your business, and to your sales – so do contact me to discuss further, it might be cheaper than you think.
Joint and Free Commissions
As I’m always shooting for my own stock libraries, and to expand my portfolio, I’m always on the lookout for locations and businesses that can provide me with great imagery. If you have a location, service or product that I want to photograph for my portfolio, I can offer significantly reduced rates or, sometimes I’ll even commission and pay for the shoot myself . Just contact me to see if we can work together.
If you’re a designer, architect, stylist, make up artist, model or other creative individual, looking to get your own work photographed for your website or online gallery, then contact me. I might just need your services in return, and if not I will do my best to give you a discounted rate.
TERMS & CONDITIONS
These Terms and Conditions of Business apply to all dealings between Capturelight Limited (“The Photographer” or “us” or “we”) and you (“The client”).
All references in this agreement to “the client” shall be interpreted as references to the Photographer’s client in cases where the Photographer’s client is a direct client (i.e. with no agency or intermediary). The term “the client” shall also be interpreted as reference to any “Agency” and “Advertiser” and, shall where the context so admits, include their respective assignees, sub-licensees and successors in title. “Photographs” means all photographic material furnished by the Photographer, whether transparencies, negatives, prints or any other type of physical or electronic material.
Unless otherwise agreed in writing, the Photographer retains the entire copyright of the Photographs at all times throughout the world.
3. OWNERSHIP OF MATERIALS
Title to all Photographs remains the property of the Photographer. Where applicable, if a Licence to Use the material has expired, the Photographs must be removed from the Client’s computer systems / databases, if electronic, or returned to the Photographer in good condition within 30 days.
4. IMAGE USE
The Licence to Use comes into effect from the date of payment of the relevant invoice(s). No use may be made of the Photographs before payment in full of the relevant invoice(s) without the Photographer’s express permission. Any permission which may be given for prior use will automatically be revoked if full payment is not made by the due date or if the client is put into receivership or liquidation. The Licence only applies to the client and product as stated on the front of the form and its benefit shall not be assigned to any third party without the Photographer’s permission. Accordingly, even where any form of ‘all media’ Licence is granted, the photographer’s permission must be obtained before any use of the Photographs for other purposes e.g. use in relation to another product or sublicensing through a photolibrary. Permission to use the Photographs for purposes outside the terms of the Licence will normally be granted upon payment of a further fee, which must be mutually agreed (and paid in full) before such further use. Unless otherwise agreed in writing, all further Licences in respect of the Photographs will be subject to these terms and conditions.
The Photographer has the right to use images for their own promotional purposes. This may include, but is not limited to, use on our website and in portfolios, as well as on our social media channels. Where appropriate, and in the case of non-branded images only, they may also be submitted to our stock photography libraries.
Where agreed upon engagement the Client will be authorised to publish the Photographs to the exclusion of all other persons including the Photographer.
If we have agreed upon an initial exclusive use period, the Photographer will not publicise images in any way until after this date. This agreement must be made in advance of the shoot and included in the licence to use.
After the exclusivity period has passed the Photographer shall be entitled to use the Photographs for any purposes (as defined in clause 4).
6. CLIENT CONFIDENTIALITY
The photographer will keep confidential and will not disclose to any third parties or make use of material or information communicated to them in confidence for the purposes of the photography, save as may be reasonably necessary to enable the Photographer to carry out their obligations in relation to the commission.
The Photographer agrees to indemnify the Client against all expenses, damages, claims and legal costs arising out of any failure by the Photographer to obtain any clearances for which they were responsible in respect of third party copyright works, trade marks, designs or other intellectual property. The Photographer shall only be responsible for obtaining such clearances if this has been expressly agreed before the shoot. In all other cases the Client shall be responsible for obtaining such clearances and will indemnify the Photographer against all expenses, damages, claims and legal costs arising out of any failure to obtain such clearances.
If there is no credit account in place, payment by the client will be expected on completion and approval of the commissioned work upon the issue of the relevant invoice, and in some cases payment will be needed before high resolution files are supplied.
If the invoice is not paid, in full, within 30 days The Photographer reserves the right to charge interest at the rate prescribed by the Late Payment of Commercial Debt (Interest) Act 1998 from the date payment was due until the date payment is made.
Where extra expenses or time are incurred by the Photographer as a result of alterations to the original brief by the Client, or otherwise at their request, the Client shall give approval to and be liable to pay such extra expenses or fees at the Photographer’s normal rate to the Photographer in addition to the expenses already agreed or estimated.
Unless a rejection fee has been agreed in advance, there is no right to reject on the basis of style or composition.
11. CANCELLATION & POSTPONEMENT
A booking is considered firm as from the date of confirmation and accordingly the Photographer will, at their discretion, charge a fee for cancellation or postponement.
12. RIGHT TO A CREDIT
If the box on the estimate and the licence marked “Right to a Credit” has been ticked the Photographer’s name will be printed on or in reasonable proximity to all published reproductions of the Photograph(s). By ticking the box overleaf the Photographer also asserts his/her statutory right to be identified in the circumstances set out in Sections 77-79 of the Copyright, Designs and Patents Act 1988 or any amendment or re-enactment thereof.
13. ELECTRONIC STORAGE
Save for the purposes of reproduction for the licensed use(s), the Photographs may not be stored in any form of electronic medium without the written permission of the Photographer. Manipulation of the image or use of only a portion of the image may only take place with the permission of the Photographer.
14. APPLICABLE LAW
This agreement shall be governed by the laws of England & Wales
These Terms and Conditions shall not be varied except by agreement in writing.